The Real Open Letter

The Real Poster

Precedent image at top. Final poster file form and in situ. Sweet deal. The cow is hand drawn and then vectorized by myself. The typography is from the real word task, all in all it ties together the other elements of the project and plus the illustration would look cool on a t-shirt. Cool. Enjoy

The Real Word

The word is Milk and the "thread" object was also milk. Note the concept page for links to this design idea. I chose the word milk as I thought it was the one word that could easily and instantly describe Fonterra. Obviously they are a dairy company so it seemed fitting to try and work as close to one of their products as possible. I think this concept really paid off.

The Real Concepts

Here is the initial concepulisation process I took when planning the word, poster and letter for my ideas on Fonterra.

Brand

I have chosen Fonterra for my brand

Brand Research for Final Brand: Fonterra

Collaborative Advertisement Exercise

Here is thte groups advert made by Vanessa, Melanie and myself.

Enjoy